Maybe it's not news to the great many of you who have
a Twitter account, and really, who doesn't? Very few,
that's who, but it is becoming more and more obvious
that everything NFL draft has gone a Twitter, so to
speak. You can't get away from it. Whether it's fans
asking guys prominent national scribes like Peter King
or Mel Kiper Jr. if their team has a shot at player A
in round 1 to player B in round 3, to asking more team
focused writers like Steve Corkran of the Contra Costa
Times or Christopher Hansen from Raidersblog whether or
not the new GM in Oakland Reggie McKenzie is going to
be able to do anything with the limited number of draft
picks he inherited.
The thing about this now is, the more time passes, the
more influence Twitter or the people on it are actually
having on the perception followers, and yes even writers
and team officials get. It's not news that players, and
even coaches constantly get their foot stuck in their
respective mouths for using bad judgement while
Tweeting, and in turn get fined, suspended, and even
fired, but this is now working to create spin too.
I recently saw where one writer suggested that a team
build up the guy expected to be available when it's
their turn so that they can then trade out that spot
and get better value for their pick. This is now not
only becoming the norm, but it's so subtle that you
don't even realize it's even happening.
I'm not surprised really, but have to admit that to me
it seems as though this is an evolution that the NFL,
and leagues have to love. Keeps them constantly relevant,
and constantly in the news. This type of free advertising
creates so much value that if the MLB LA Dodgers can sell
for $2.15Bil., then the NFL has to believe that any team
they decide to put in that very same market has to approach
a value of $3-4Bil. You just can't buy that sort of value
with so little an investment as Twitter has created.
Tweet Don't Believe In Plays, Believe In Players - Al Davis
